Hello everyone, my name is Lucas Dantas and in today’s blog I will share everything you need to know in order to have quality website. A quality website values ​​the user experience, and also performs well with search engines like Google. This means that when someone searches for the product you sell or the service you offer, your website can show up among the search results.

Additionally, a quality website has the following characteristics: usefulness, usability and desirability. Based on these three items, evaluate your company’s website, try to investigate if people consider the product or information you present relevant or if it is completely expendable. Then, you need to assess whether your website is easy to use and whether your customers easily find what they are looking for on it. Finally, it is important to verify if it arouses interest and desire in the user, a factor that is directly linked to the aesthetics and layout of the site.

At Clear Profits, we aim to provide the best website development services for you and having that in mind, we have created this checklist so you can evaluate your website and its quality. Read now our guide and stay in front of your competitors.

Responsiveness

It’s widely known that most people use their smartphones to access the internet every day. That means your website must be configured for mobile devices. Let’s imagine that 40% of your audience access the internet through a mobile device, if your website is not responsive, you will be losing a lot of customers.

A responsive website is nothing more than a website that adapts its size and features to the device it is being accessed from. No need to zoom in and out of the screen to see any information. Responsive layouts are an urgent need for those who don’t have this feature yet, it makes all the difference to the audience that comes from these devices.

If you’re still not convinced, read 4 more reasons to have a mobile responsive website.

Loading Speed Time

Who has lost their patience when trying to access a slow website? Google understands that as a criteria for evaluation your website and so do your website visitors. To get out of the guesswork, there is a tool that does all this analysis, called GT Metrix.

GTmetrix is also free and very easy to use. All you have to do is insert the link to a website or a specific page and it will analyze. They provide a scale between A and F, with “A” being a good performance grade and “F” being considered a slow site. In addition, it lists all the improvements that your website needs to get a better grade.

Easy Navigation

Ease of navigation is a demand by your end customer, then by you. Prioritize your site’s performance to your personal taste. A good website needs and should be easy to navigate, intuitive and fast to load. Remember that your website is giving potential customers a taste of your company.

What experience are you giving them?

Focus on optimizing your website pages to drive conversions for you and set aside your personal preferences. At Clear Profits, we focus on developing website that generates results for you. Click here to see what we do.

Call to Action

The best approach for websites in 2022 is to make sure users take the desired action on your website. For many, the desired action is a call, for others it is a form submission. Bottomline is, it doesn’t matter what the action is, your website needs to make it clear for the user what that action is.

The more distractions your page has, more distracted the user will be and less likely they will make the desired action. In our blog, we have an article that explains more about what is a CTA and how to choose the ideal one for your website.

SEO Optimized

SEO (Search Engine Optimization) can be defined as a set of actions that aim to improve the positioning of your website in search engines like Google. SEO is essential, especially when it comes to attracting new customers. One of the most used strategies to improve your website’s SEO is to constantly feed it with relevant content.

For our client Plastic Pallet Pros, we post 4 blog articles per month to continuously improve their ranking positions on Google. Here are some of the keywords they were in the top 5 results on July of 2022.

The purpose of creating a quality website, with content that follows SEO guidelines, is to improve the consumer experience. By improving consumer experience, you send a signal to Google that your website is relevant for the keywords people are typing. That gradually adds up and your website’s ranking will keep getting higher.

If someone searches for your company and Google shows it among the first search results, everyone involved will be satisfied: the customer who found what they were looking for, the search tool that was useful to the user and you, who managed to promote your company.

Results

To ensure your company has a quality website, it is important to evaluate its performance regularly. We have experience on managing the best tracking tools to measure the performance of your website such as Google Search Console and Google Analytics 4.

In addition to tracking the number of hits, it is also important to carry out compatibility tests with mobile devices, always follow the technical guidelines for design and content, and verify that your website continues to perform well and receive positive reviews from customers. For that, we use tools such as Microsoft Clarity and HotJar.

All the topics mentioned above is for anyone who is unsure if your website was properly designed, or if you are creating a new business or are looking for a developer. But before hiring a website developer, make sure you understand the essentials of a quality website.

If you would like to schedule a free call with us, use this link. We’d be more than happy than discussing your project with you.