Hello everyone, my name is Lucas Dantas and today my blog article is for you dear entrepreneur. Have you ever thought about how much money you could be losing by not taking advantage of the benefits of an efficient CTA on your website? The Clear Profits Blueprint for quality websites includes CTAs because without it we know that many potential customers may be slipping out of your hands.

CTA means call-to-action, which is encouraging people to take some kind of action in certain situations. Remember when you walk down the street and come across signs like “Free Wi-Fi”, “Enter through the back entrance”, among many other examples — we are being induced to take action, whether to benefit ourselves, win a gift or receive some sort of guidance.

On the internet, this happens quite often! The use of CTAs is essential to extract more from each website visitor as it contributes directly to conversions. Through these CTAs, we invite the user to enrich their experience with the site in a win-win situation.

Why Investing In CTA Is Good For Your Conversions?

When a website visitor simply reads a text and leaves, it’s terrible for any website that wants to hold the audience’s attention for as long as possible.

However, the recurrence of this problem can be filtered using CTAs (calls-to-action) — When you invite an user to read another article that can serve as a complement to what has already been read, or to share their thoughts in the comments, it makes them feel like they will benefit from it somehow and the website also gains. Having people spending more time on pages increase the rankings of a website on Google search results because it sends Google a strong signal that the website has good content.

There are also other great benefits coming from CTAs, such as increased email signups, participation in polls and get user feedback/reviews.

How To Define What Should Be Offered To The Customer?

This definition requires extensive knowledge about your customers. Think about it very logically: if an user reads an article about financial education, what other type of material could they be interested in? A guide on how to invest in the stock market, perhaps? Suddenly, an article with tips on what to consider when choosing a bank to open an account can be of great use.

If you have an e-commerce, offer discounts and promotions. If the content is educational or informative, invite the reader to download an e-book, follow a webinar or access an infographic. As you can see, the options go according to the audience’s profile and the characteristics of the content.

How To Properly Include Calls To Action In A Website?

CTAs can be made either via text itself or through pop-up windows. If the idea is to insert in some part of the text, make sure it is being clear enough for the customer to know what they are getting. In other words, the hyperlink must be very clear to the reader, so that he knows that, by clicking there, he will have more information about a certain subject or concept.

When we map a page, we see that it is made of buttons, ads, colors, images, etc. Faced with so many details that hold the reader’s attention, the CTA should be highlighted among everything that is around the text. So, make sure to position it so that the CTA is always visible — use colors appropriate to the page design and, if necessary, configure them so they show up at the end of the reading.

An effective call to action will cause the customer to receive an invitation to act in a way that benefits them. Conversions will come naturally, depending on how the CTAs are done and the relevance of your content. However, to measure the strategies that work the most, there are many tools that are of great help.

If you need help on coming up with CTAs for your website, feel free to reach out to us using this link.